![]() ![]() Social casino games offer a kind of diversification, at least in terms of audience type, for the gambling companies. Digital gambling is growing, but younger gamers are drawn to different kinds of games. The physical gambling market is a big business in the hundreds of billions of dollars worldwide, but its growth is slowing. It seems like an exciting opportunity, but it’s not clear why Churchill Downs would have acquired Big Fish Games and then sold it off so quickly if this marriage of gambling and social casino games was really a great idea. ![]() ![]() If it executes on the revenue expectations, Aristocrat could become a bigger game company than rival Zynga, which has a $3.5 billion market value. The deal is expected to close in the first quarter of 2018, pending regulatory approval. Additionally, Big Fish (along with Plarium) will help expand the company’sĪddressable market opportunities as it relates to social games.” “Following the acquisition of Big Fish, we expect Aristocrat will be the No. “The surprise announcement to acquire Big Fish for nearly $1 billion combined with its recent acquisition of Plarium for $500 million will transform Aristocrat’s digital business into a business that should generate in excess of $1.1 billion in revenues and $250 million in next year,” Krejcik said. ![]()
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